Coachella & Ultra Festival
Lucky Marketing was contracted to help reach 50k Coachella fans with beauty product samples! Our teams had a blast at Coachella, making some awesome connections for our clients!
Music Festivals are some of our favorite events to work with for many reasons. We have clients that request specific events for many reasons at festivals. Shea Moisture and Nubian Heritage realize that a large demographic from their target audience is in the crowd at many of the festivals/special events! Many of the attendees are already familiar with the brands and they LOVE the samples that come to them. Many are unaware of all the locations you can purchase or have common questions about the product(s). Our staff helps close the gap and convert ‘would-be’ customers to ‘long-term’ customers! All done while waiting in line to get into their show or walking around the festival grounds! How’s that for #GuerrillaMarketing?!
Forum 55 / Lollapalooza
Forum 55 stands on the concourse level of the 50-story Mid-Continental Plaza at 55 E. Monroe Street. The market place features 10 different vendors and includes a grab and go eatery for a quick bite right in the center of the loop in Chicago. We stepped in and managed an event for Forum 55 when it mattered most and got a team in within hours of the initial set up call and interview. Because Chicago is one of our major hubs we are able to create teams quickly in this market.
Our team promoted Forum 55 within close walking distance of Lollapalooza. They made sure that everyone attending knew that Forum 55 was close by and this was THE SPOT for your morning, lunch, and dinner needs close to Millennium Park. Our team worked the morning shift, arrived early, stayed late, and ensured the clients needs were met. They needed to have a great shift especially after having a hard time with a previous agency. We made it happen in a pinch and they had a successful event.